How to get the best image effect in Israel?
In order to get the best visibility and image effect in Israel, one must act according to the rules of local PR. Starting with a well written strategic plan, through identification of the proper Israeli public, to staying within budget and timetables. Read about them in this article.
First, the best way to avoid bad publicity is by prevention. Israel is a small country. Rumors and information circulate quickly. Steps must be calculated to prevent acts documents, meeting and information from leaking, or statements that might provoke reactions against (unless we wish to do so preplanned and deliberately), and strictly avoid unnecessary mistakes. Therefore, media guidance is necessary starting from the earliest stages. Prediction and prevention can save resources and be a crucial factor in the organization's image.
Second, set clear strategic objectives, to reflect the desired business results. Please note that any article or publication is not a strategic objective, but the means for achieving the result, which can be for example, increased sales, clients recruiting, branding, or creating public opinion. The strategic plan has to define actions to be executed on time, while maintaining flexibility, creativity and effectiveness control.
Identifying target audiences is the next step, which can sometimes seem obvious, but often has to be defined by profound thought, beyond what it may seemlike at first glance. After targeting the audience, it is much easier to find and use the right platform to deliver the right messages effectively.
After setting the right target audience, it is important to remember that the right message to the right person is the key to success. The correct messages do not always have to be transmitted directly and explicitly. Many times messages are transmitted indirectly, but there are hidden or implied assumptions embedded in information given to the public. Thus, creating the right messages by a consultant who is very familiar with the local sectors of the public holds vital importance.
Efficient use of the budget is an important aspect to consider, and each component in our media tool box must be included in the cost and benefit considerations. Limited budget branding and campaign management are indeed a challenge, but our office can offer many sophisticated, intelligent, and efficient solutions. Many times our clients are surprised at how much you can achieve without investing additional funds. Our firm can advise existing and potential clients of the most cost-effective and efficient PR measures, according to their specific needs.
Time management and adherence to schedule is also essential, in accordance with the strategic goals of each project.
Throughout the course of the process, condition assessments should be carried out. This can provide information and knowledge for future projects.